I’m a Finnish style editor and fashion creative based in Berlin, with a background in fashion design and over a decade of industry experience. My work spans editorial and commercial styling, e-commerce, and AI-assisted image development, with a growing focus on visual direction and image-making.

I currently work across styling and styling direction for editorial content at a leading European fashion e-commerce platform. I’m also the founder and creative director of IKUINEN, where I bring together clothing design, brand identity, styling, and visual storytelling.

My approach combines an eye for silhouette, colour, and detail with a strong sensitivity to how images communicate mood, identity, and brand. Contemporary art, design, and everyday observations inform my work, alongside an ongoing curiosity about how culture shapes what we wear and how we see ourselves.